I am a Telecommunications Engineer and MBA. I am passionate about digitalisation, the Internet and a lover of things well done. I never stop learning alongside my team and, especially, hand in hand with my three children.

I started my professional career in strategic Internet consultancy and joined the Telematel Group in 2002 as Head of Distribution Channel. I specialised in the area of sales until I became the group’s Sales Director in 2008.

In 2012 I launched the matmax.es digital catalogue, which today has more than 80,000 registered professional users. We were pioneers in Digital Transformation and Marketing for the building materials sector.

For 8 years I led Telematel’s Content Business Unit. I was responsible for the digital database, with more than 6 million products with enriched information, and content management services. I also execute PIM implementation projects, product information enrichment or content syndication.

At the end of 2018 we launched GO!catalog, the new version of the Telematel Data Bank. The information on +6M products from +1,000 brands in a cloud environment, in a single format. In addition, enriched with images, product descriptions, technical characteristics, ETIM, packaging and technical documentation, updated prices…

Today, after leading the sale and integration of the company into the Valsoft Corporation ecosystem, I lead Telematel’s product area. There, we develop new products aimed at facilitating the day-to-day work of different areas of the industrial and construction materials sector.