Mariana Hernández Delfino




Inglés y español.

Área de Conocimiento


Ámbito geográfico

Madrid, España

Proyectos en los que he participado

Socia activa y formadora de EjeCon en los foros Internacional, Directivas en Transición y Tecnología. Finalista global de los premios Women that Build de Globant.
Google Creative Works, equipo de aceleración de negocio a través de la tecnología.


More than 20 ascending years in Marketing, Advertising, and Technology, 10 of which have passed at Google between Mexico and Spain.

Creator and founder of 3 successful innovation teams, one at FCB México and two at Google, all of them with P&L responsibility and financial results 2X vs. expectations. Pioneer in the world of strategic planning for creative industries (first cohort of planners in Latam) and founder of APG (Account Planning Group), Mexico and Spain chapters.

Co-author of the book “Strategic Planning in First Person” from the University of Navarra. Jury at Eficacia Awards (Mexico, 2009 and 2011), Endeavor startup selection (Spain 2020) and South Summit (2021) and Eurobest awards (Spain, 2021).

Manager and leader of high-performance digital teams. Part of the leadership team at Google Spain. Speaker at TedX, IAB, Woman in Technology, DES and Latino Impact Summit at the UN, among others. Writer in media such as Revista Neo, Adlatina, Latinas en Tech, Roastbrief, Think With Google, Marketing Directo and Retina.

Entrepreneurship mentor and coach (ad-honorem) with a focus on “women in technology” (Laboratoria and Roastbrief, Mexico; Latinas in Tech, US; Endeavor and Promociona ESADE, Spain) and life coach (ad-honorem) from Fundación Origen (Mexico) and Fundación Tomillo (Spain), working with more than 500 women and more than 15 startups (for example ClickPiso, Laconicum, Komvida, Cristina Oria, Hoop) as a mentor and trainer.

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