Specialist in brand image, marketing and communication, expert in organizational culture in the technology sector, with extensive international experience in business development of technology companies. I have more than a decade of experience in the world of technology in Spain and the United Kingdom, leading multidisciplinary teams for large clients such as Red Hat, MicroStrategy and Ingram Micro. With a background in international business and marketing, I have led Communication & Integrated Marketing strategies (MarCom). As leader of employer branding, culture and employee engagement at Ingram Micro (Canal and CloudBlue), I was responsible for driving initiatives to turn the organization into a more diverse and inclusive workplace. Currently, I advise startups and entrepreneurs, with a special focus on emerging leaders and social impact initiatives.
I combine my professional side with teaching, teaching undergraduate and master’s degrees at the European University in the areas of Marketing, Communication and Sports Sciences, as well as organizational culture in different international faculties. In addition, I collaborate in the direction of teaching innovation projects (Challenge & Project Based Learning).
I am the founding president of the Latinas In Tech Madrid community and a mentor for young people and women who are starting their professional careers in the corporate sector or entrepreneurs. I have a degree in Business Administration and Management from the URJC and a Master’s degree in Entrepreneurship also from the URJC.
For my leadership and commitment to diversity and inclusion, I have been awarded several international awards such as: Women Who Break The Bias 2022 | Digital Women, Women’s Champion Award 2022.